Do's and Dont's in Twitter

Last week I was reading some articles from enthusiasts and consultants on how they perceive Twitter and its effectiveness.Interestingly every body wants twitter to take over from them the job which they were doing for years.’Marketing ‘ Be it personal branding or its Corporate dossier every body wants Twitter to make a revolution just by their presence or the brand’s presence in social media.Some are even worse in making a one sided advertisement about their service and solutions ,interestingly I noted those accounts never interact nor Acknowledge for RTs.The basic concept of being in Twitter gets a different face when users start using it for a purpose which it is not meant for!

For example Dell runs its Customer support through Twitter ,it resolves or escalates the services rendered through Twitter,that’s an interesting process which Dell follows and it emulates the market to follow it too.Imagine if a PC manufacturer doesn’t respond to the issues and only markets about his new Model of Notebooks,The customer will evidently decide about the after sales support even before entering in to the family.The impact of Twitter for Marketing is impeccable and its enormous when it takes a perfect foreseen model and when its closely Monitored .I have tried to bring certain aspects of Dos and Donts in Twitter which as a customer/Consumer/User Would and wouldn’t prefer brands to do it.

1.First understand how Twitter works,Dont take it for granted about the options available with Twitter.

2.Gone are the days of Authoritative marketing/One sided Marketing.Understand the new generation.Dont get in to an argument.

3.Participate and listen the customers.Critics are omnipresent and never ignore them.

4.Dont aim at Followers,Followers will reach you if your presence is felt.

5.Acknowledge your followers and people who Retweets your contents.

6.Never give a sales pitch in the Twitter,Don’t try to sell your product.

7.Understand Sales is different from Marketing.Customer is just trying to know your product ,he hasn’t decided to buy it.

8 .Do not look like a Fake account,Give importance to your home page.

9.Bring your employees to Twitter and make them know the relevance and importance of the presence.

10.Twitter is for networking,if your not networking then your goal is not working.