Its very difficult to see a retail business in India using a social media effectively.Media Houses use their Editors and news anchors to increase their TRPs and hitrates,but apart from them the retail business have been very dormant in using social media sales strategies.Indian corporate budget for 09-10 will have almost no scope for social media .I hope Retail companies bring up bucks for social media in 10-11 which is not very far.
Shoppers stop use their analytics for online reviews and feedbacks but for I don’t see any Indian brand bring up their presence in social media.Shoppers stop integrate Twitter and facebook for promoting their ownbrands and other brands.They bring up photos in facebook column to make it a visiual ad.Adidas use their multi name twitter accounts to bring up the products and events they participate and tips.Future group who are very agressively expanding has almost no presence in social media.Its all user formed groups which are yet to be validated.
Twitter.Facebook allows lots of features which these companies can use up in bringing a effective way to reach out to consumers.For example the new brands of Pantaloons and their display can be brought in Facebook and the Big Bazaar offers can be messaged,Brand Factory price slashes can be informed.What ultimately the companies get is the way to make the consumers get used with Online Shopping which is in a very very infant stage.The main reason for this is reliability on the brand.Consumer wants to buy known and proven brands through online in India.The touch and feel factor has effected the buying experience here.
How effective it will be to have consumers informed about the Levis jeans 50% discount sales in Lifestyle and what if they have the option to buy online during the end of seasons sale.There is online purchase through their websites.But do we visit their websites like Amazon or Ebay .The problem these companies don’t succeed in online shopping till these days is because of lack of information.Lack of two way communication,lack of presence in a clutter.
I am not sure when Indian retail business will wake up for social media strategy.
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