Next day after my post on shoppers stop ,I received a mail from Shoppers stop thanking for the feedback and they wanted to meet to know about my buying experience.I replied them back that I would meet them during end of the week.I kept guessing how it was possible for them to track my post though it was from a three days old blog.Next thing was I didn’t have a clue what made my experience so different with shoppers stop and I had to visit them again to prepare for the meeting.
I didn’t want to sound like a dumb fellow who posted a write up on his experience.I wanted to give credible feedback about their structure.I know it would definitely be taken seriously by them.
When I met the unit head of Shoppers stop on that particular day I had noticed some changes in the displays which it was very routine changes as they were on the last day of the sale.I wanted to learn about the design from shoppers stop from a customer point of view and he was there to explain in a very brief manner .We discussed lots of things about the time of sale in a year ,EOSS structure,Point of sale structures,Design of discount schema,Stockist and logistics comparing with Exclusive showroom.Lots of things keep changing YoY and I was able to understand.For example Collections and the brands which came last year for trial run were one of highly picked brand.Second thing how the customers are aware about the price tags comparing the fresh collections and outdated models.
Now to the important thing.How these WEB 2.0 tools reach the corporates.I would definitely give a thumbs up for the market Intelligence team of Shoppers stop which reached out a feedback of a customer who lives no where for them.They were ready to study my buying experience and on the factors of which contributed my feedback.As a factor feedback is always important for a customer to put forth his expectations to a brand.This might be a candid feedback not in favour of them ,I would definitely visit shoppers stop for this events.Because this brand has a great customer followup and Market Intelligence which wants to study the buyer behaviour.Atleast one change would definitely have a greater impact on the sales.After all willing to adopt change is one of the greater quality in Marketing.
I didn’t want to sound like a dumb fellow who posted a write up on his experience.I wanted to give credible feedback about their structure.I know it would definitely be taken seriously by them.
When I met the unit head of Shoppers stop on that particular day I had noticed some changes in the displays which it was very routine changes as they were on the last day of the sale.I wanted to learn about the design from shoppers stop from a customer point of view and he was there to explain in a very brief manner .We discussed lots of things about the time of sale in a year ,EOSS structure,Point of sale structures,Design of discount schema,Stockist and logistics comparing with Exclusive showroom.Lots of things keep changing YoY and I was able to understand.For example Collections and the brands which came last year for trial run were one of highly picked brand.Second thing how the customers are aware about the price tags comparing the fresh collections and outdated models.
Now to the important thing.How these WEB 2.0 tools reach the corporates.I would definitely give a thumbs up for the market Intelligence team of Shoppers stop which reached out a feedback of a customer who lives no where for them.They were ready to study my buying experience and on the factors of which contributed my feedback.As a factor feedback is always important for a customer to put forth his expectations to a brand.This might be a candid feedback not in favour of them ,I would definitely visit shoppers stop for this events.Because this brand has a great customer followup and Market Intelligence which wants to study the buyer behaviour.Atleast one change would definitely have a greater impact on the sales.After all willing to adopt change is one of the greater quality in Marketing.
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