Where are the Marketers?

There are lots of difference in tapping the market and tapping a situation.Market is always there for the marketers,its the demand which varies accordingly,But the situations when there is a need and when the market is not fed with proper information to make it a demand there lies the oppurtunity for the marketers to tap.This does not occur so often.This arises during crisis in the society.Social marketing is an activity to achieve specific behavioral goals for a social good.When crisis arrives maketers rarely use this social marketing .

The recent panic about swine flu left the people scary when there was no proper information about the prevention.Use mask ? Use Handwash ? Not every body are aware about the specifics of those things.I remember when one of my friend asked me " what hand wash should i use ?".I promptly used my Dettol handwash .But the brands which got sold in this crisis never used this oppurtunity until Lifebuoy did it.Yesterday I saw the advertisement of "Healthy Hindusthan" Lifebuoy mentioning how to prevent Swine flu by using their product.The ad emphasised about the measures to act against swine flu.It was interesting and intelligent moreover it was aimed at a social cause too. It just acted to get their slice of results using Swineflu.I was actually waiting for some brands like Dettol,J&J,Dettol to come up with their ads since the panic about swine flu spread.Now people wouldnt have a much confusion after watching this advertisement.

This is tapping the market when there is a need and I think brands should have tapped this situation even before than now.