I will stop going to Shoppers stop

I was in shoppers stop for the sale which is going on.Was surprised to see how poor their discount sale structure is going on! There was no factor which could grab the customer ! No proper design boards,no proper display of brands,It was actually a mess . Not a surprise their sales were down last few Quaters.The regime of Govind Shrikhande as CEO starts of very bad display and shelf spacing I would say.SS wants to make 1000 crore by 2011-2012 and they want to bring the luxury brands to India which they claim to make as their selling point.I am surprised with their strategy! Luxury brands make a very niche market and I dont see a great market unless you penetrate the working community as Pantaloons and Lifestyle does.Pantaloons does their season sale in style with a great promotion and astounding shelf display.

I was confused about the display in shoppers stop which reads " 51% " and it doesnt have any of the great brands for sale.Its a main season for discount in south India and I was not able to trust on the pricing tag too.

Thats one reason I tell my friends to avoid Shoppers stop for apparels.

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